Friday, 16 September 2011

Viral marketing

title of video: Guys backflip into jeans





“Guys backflip into jeans” generated a staggering 2.5 million views on YouTube in only one week. As of June 23, the brief ad has been viewed more than 14 million times across an array of video-sharing sites. Though the ad has received a large amount of exposure, it also looks suspiciously like the Ray-Ban ad mentioned earlier.  The concept is recycled, to say the least, but has still managed to attract considerable attention. 

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